• "Storytelling can be a very effective means of measuring impact qualitatively...It fosters a sense of belonging and pride for the stakeholders in the value and purpose of the organization." • "Measuring impact is not always straightforward. Storytelling...in conjunction with other more traditional quantitative methods...provides a rich layer...of impact along with the data-driven big picture analysis."
Agarwal, Dr. Pragya. “How Storytelling Can Help With Measuring Impact For Your Social Enterprise.” Forbes, Forbes Magazine, 1 Mar. 2019, www.forbes.com/sites/pragyaagarwaleurope/2019/02/28/how-to-measure-impact-for-your-social-enterprise/#e7cff7b17b2d.