"We’ve always been a Principles-led business. The Mars Five Principles of Quality, Responsibility, Mutuality, Efficiency and Freedom have been deep rooted in our company’s history, culture and the way we do business. Our challenge wasn’t to invent a Purpose, but how to take over 100 years of our history and use it to articulate a Purpose that’s existed during that time."
Fromm, Jeff. “The Purpose Series: Mars Focuses On Driving Purpose.” Forbes, Forbes Magazine, 13 Mar. 2019, www.forbes.com/sites/jefffromm/2019/03/12/the-purpose-series-mars-focuses-on-driving-purpose/#14638bff79f6.