• "Many [millennials] want to patronize and work for companies that are not only customer-oriented, but have socially oriented mission statements (and actually follow through)." • "Millennials are eager for chances to give back, so they gravitate toward companies that allow them to do just that." • "Give your customers a peak behind the curtain: Content series formats -- like blog posts, Facebook Live streaming events and Instagram Stories -- give you the opportunity to bring millennial customers into the fold and show them exactly who you are and what you stand for as a company. "
Agrawal, AJ. “Millennials Want Transparency and Social Impact. What Are You Doing to Build a Millennial-Friendly Brand?” Entrepreneur, 31 May 2018, www.entrepreneur.com/article/314156.